california

Heat Wave Visual Summer 2015 clothing

We're turning up the heat over here this summer with a whole new line of HIGHLY VISUAL clothing to keep you up to speed. American Machine tee Regulators Tee Regulators Tank Top ...

Big Mannie Run 2015

Rolled out with a funky bunch ( @straightup_sj ) to The Big Mannie Run on Saturday and had a blast sprinting from SJ all the way to Woodland. I attempted to tote my  camera and snap photos of the m...

@str8up_rogerdood going viral - The good kind

Maybe you've already seen this video spread across the web and even onto your TV at home. Our dude, the dood AKA ROGER DOOD has had a little video go viral (the good kind) over the past few days ...

Straight Up Bailey Sesh with the DOODS

Went out and did a little film rig testing the other day with the Straight UP DOODS and decided to put a little edit together. Well, here it is.

Jason Voss' Halloween Gokart Extravaganza photo set.

Jason Voss has been holding what may just be the best Halloween party on the face of the planet for the past 2 years now. They are so wildly successful, he doesn't even need to show up anymore. I'm...

Heatwave X Iguanas: The HI-VIS wrap-up

  We recently teamed up with our good friends at the DT SJ location for Iguanas (home of the burritozilla) to create an event, along with a custom pair of sunglasses that represented their brand, ...