Heat Wave X Chevrolet IROC Sweatshirt

We're no stranger to collaborations with automotive powerhouses, but this one tops them all. Heat Wave Visual proudly presents a capsule collection featuring ChevroletⓇ in conjunction with IROC Motorsports to celebrate GM's Heartbeat of America era, and the 3rd Generation IROC-Z Camaro; One of the most iconic American sports cars ever produced.

The root of our inspirations arise from the 80s and 90s (and it just so happens we are huge 3rd gen F-body fans) So when it came time for our first project with General Motors, we let our passion take the wheel.

We worked closely with both IROC motorsports, and GM, and dug into the archives to extract authentic logos and imagery from Chevrolet's Heartbeat of America era. This project celebrates that era, with period correct artwork and logos reenvisioned in Heat Wave's signature style.