Ghost Flame Customs: We're turning up the heat with our throwback flame series customs. Originally a cornerstone of hot rod and motorcycle culture of the yesteryear, these are being bought back into the light. Honestly at first we thought the flames would be kind of an ironic print, but when we got the final samples we couldn't believe how rad they turned out. The Ghost flames nail down a subtle look, being printed in gloss only, these have to catch the light just right to see the artwork. Flames made cool again. Now there's some irony.
The Ave: Inspired by hot California summers spent riding the back roads and cruising boulevards, the Avenue is a strong and timeless addition to the Heat Wave eyewear line up. Featuring a relaxed fit and bold angles, these are designed for living fast and never looking back. The Avenue's solid lines and construction mirror the easy handling of our popular Vise frame with the addition of a more robust profile.