The launch of Heat Wave Visual.

We've got some big news concerning Party Shades and how the brand is going to be progressing into 2014 and beyond. Over the last 2 years since we started this company we've learned a lot, dealt with the growing pains of starting a small business and been nothing but stoked on the support we have from everyone who vibes with our product. The momentum we've built is pushing us to grow more and expand as both individuals and as a company. Good times have always been what the brand is about so we're switching things up to be more reflective of the things we and our customers do to enjoy life - not to be pigeon-holed as simply a party brand we made the decision to change our name to HEAT WAVE VISUAL. 

We will continue to expand our line of great product, grow our network of individuals who know that life is for living and always support the life of leisure. To coincide with our change to HEAT WAVE, we're proud to announce the release of our brand new frame: The Regulator. Set to release in the coming month, the Regulator is our update on the classic flat-top shades iconic of the west coast. 2014 is going to be a big year for all of us, here's to riding the Heat Wave.