May 31, 2018 1 min read

The Heat Wave eyewear line expands June 5th as we proudly Introduce TWO entirely new frames - The Continental and the Avenue.

The Continental: Specifically designed for those who believe that bigger is better, the new Continental frame is an oversize statement of style among fine eyewear. Paying homage to the over-the-top aesthetic of vintage Las Vegas and the refinement of classic American automobiles, the Continental stands apart from all other sunglasses. Unique in its ease of style, its subtle black metallic inlays, its larger than life luxury – the Continental sets the new standard. Available June 5th starting at $60

The AVE: Inspired by hot summers spent riding the back roads and cruising boulevards, The Avenue is a strong and timeless addition to the Heat Wave eyewear line up. Featuring a relaxed fit and bold angles, The Avenue's solid lines and construction mirror the easy handling of our popular Vise frame with the addition of a more robust profile. Starting at just $45

Both of these will be available Tuesday June 5th at 10am.