Instagram flexing

Heat Wave Summer Refresh Instagram contest brought to you in part by VitaCoCo

️ It's official - Summer is here and that means it's time to get your eyewear game on point. We've partnered up with VitaCoco to give 5 of you a shot to win a free pair of custom Heat Wave Visua...

Introducing the Wood Grain series customs

Wood Grain Customs. Time for switching lanes, gripping grain - Causing pain in the turning lane. Put the hurt on the summer with these fresh out the forest wood Grain custom Heat Wave sunglasses. W...

Ride The Lightning customs available now.

Ride the Lightning: Taking it back to Iroc-Z Camaros, bitching haircuts, killer Saturday morning cartoons and the best advice ever given from a heavy metal band: RIDE THE LIGHTNING. Our tribute to ...

Featured: Bausvault

The dudes at Bausvault got a hold of our shades and had a few nice things to say about them: There is always a common dilemma with sunglasses.  The ones that are awesome cost way too much money....

@str8up_rogerdood going viral - The good kind

Maybe you've already seen this video spread across the web and even onto your TV at home. Our dude, the dood AKA ROGER DOOD has had a little video go viral (the good kind) over the past few days ...

Heat Wave Crocodile Series sunglasses available now

Crocodile Series Sunglasses by Heat Wave Visual: These HIGHLY VISUAL sunglasses feature our popular whiskey faded frames, hooked up with our unique tonal textured crocodile patterned arms tha...