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The Mint400 X Heat Wave Visual 2017

The Mint 400 and Heat Wave Visual have teamed up for the 3rd time to bring you the official custom sunglasses for the 2017 Polaris RZR Mint 400 presented by BFGoodrich Tires! The 2017 Mint 400 Hea...

First Ever: Vise and Regulator now available in Marina Blue and Infrared

We're going against the grain and releasing two Highly Visual™ new colors in the dead of winter to get everyone out there fired up and moving - Introducing our first colored frames in several years...

All NEW Heat Wave clothing and head wear for Fall/Winter 16

We came correct and brought the HEAT for Fall/Winter 16 bring you fast paced, race inspired high-octane graphics printed on quality garments. We've got everything from hoodies, hats, beanies to tee...

The Lazers are BACK!

The forecast is in, and it's a hot one. Straight LAZERS all the way across the board. The Highly Visual HQ hit record temps today with a restock a ton of Lazer Face sunglasses in previously sold o...

Introducing the VISE Z87

Pushing further into the realm of function we present the VISE Z87. Built off of our best-selling VISE frame, The VISE Z87 features ANSI Z.87 safety certification featuring non-removable 2mm thick...

Lords of Gastown X Heat Wave Visual

Lords of Gastown X Heat Wave Visual: We're all given one life to live - There are those who ward off the creeping hand of monotony by devouring the Earth at breakneck speeds. We linked up with ou...