Hi-VIS

2 new Lazer Face models available now

Turning up the dial as we dabble in spring-like weather we decided to up the ante by adding 2 proven Heat Wave finishes to the Lazer Face line-up; Silver Mirror and Galaxy Blue. Both models ign...

Introducing Heat Wave RX - Prescription eyewear

We are extremely proud to introduce HW|RX - Now you can have your favorite Heat Wave frames, fitted with your prescription - all ordered directly from the Heat Wave web site. All you have to do is...

Heat Wave winter '16 ICON hats

Our classic ICON hat, featuring our trademark Palm Tree ICON on an embroidered patch dead center on the 5 panel crown, with our Slasher spell out on a woven label on the side. Plastic Snapback clo...

The LAZER FACE is BACK

Our best-selling Z.87+ Mass impacted rated / OSHA approved Lazer Face frame is back in stock in all colors now. Available in Black, Goldrush (shown) and Sunblast. Get yourself a set for just $45 h...

Introducing Traditional Camo Custom sunglasses

Whether you're crawling through the densely packed underbrush of the forest, moving stealthy across an icy tundra, or simply just hitting the concrete jungle these traditional camo custom sunglasse...

Pre-Order the 2nd batch of Lazer Face sunglasses now.

The Lazer Face is now 100% sold out. If you (like many) missed your chance to grab yourself a set, we have some good news - More are on the way to us now. Get in on the 2nd Lazer Face pre-order he...