california

Heat Wave Visual Summer 2015 clothing

We're turning up the heat over here this summer with a whole new line of HIGHLY VISUAL clothing to keep you up to speed. American Machine tee Regulators Tee Regulators Tank Top ...

Introducing Hi-VIS Yellow lenses

Adding to our line of Tuff-Tec lenses comes the Hi-VIS yellow lens pack - This yellow tint increases contrast, in low light situations which in turn reduces fatigue on the eyes. This makes for a gr...

Introducing Heat Wave Visual Shade-Savers

What measures 52cm x 3cm, and uses 3mm neoprene? You guessed it. The all-new Heat Wave Visual Shade-Savers. Thes most robust shade saving device we've encountered yet. These neoprene straps slid...

HIGHLY VISUAL Summer hats

As much as we love the sun, being blinded by it sucks. Our summer hats are perfectly engineered to block the sun out of your eyes and go great with any of our sunglasses. 3 flavors to choose from, ...

Champion Cement Customs - available now.

Champion Cement Customs: These are our shout to the best era of footwear, basketball, and fighting people for fly-ass sneakers. Your choice of black frames paired with custom Black on Grey Cement a...

Introducing the Wood Grain series customs

Wood Grain Customs. Time for switching lanes, gripping grain - Causing pain in the turning lane. Put the hurt on the summer with these fresh out the forest wood Grain custom Heat Wave sunglasses. W...