california

The HEAT is on! 2 new frames to jump start summer.

The Heat is on FULL Blast at the Hi-VIS HQ and we are proud to introduce our newest line of sunglasses, The Roswell & Interceptor. Featuring a polycarbonate / metal rim combination frame, coupl...

It's a Heat Wave at Hot Bike

It's always cool to see what people in high places think of your product. Lucky for us the great dudes at Hot Bike Magazine, the leader and not to mention the most widely distributed magazine for h...

The Lazers are BACK!

The forecast is in, and it's a hot one. Straight LAZERS all the way across the board. The Highly Visual HQ hit record temps today with a restock a ton of Lazer Face sunglasses in previously sold o...

Introducing the VISE Z87

Pushing further into the realm of function we present the VISE Z87. Built off of our best-selling VISE frame, The VISE Z87 features ANSI Z.87 safety certification featuring non-removable 2mm thick...

Lords of Gastown X Heat Wave Visual

Lords of Gastown X Heat Wave Visual: We're all given one life to live - There are those who ward off the creeping hand of monotony by devouring the Earth at breakneck speeds. We linked up with ou...

The Lazer Face now available in CLEAR & BRONZE LURK

The Lazer Face collection just got bigger and better with more options than you can shake a stick at, plus they can handle any stick you could possibly throw at them. Due to popular demand, we've ...