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Heat Wave winter '16 ICON hats
Our classic ICON hat, featuring our trademark Palm Tree ICON on an embroidered patch dead center on the 5 panel crown, with our Slasher spell out on a woven label on the side. Plastic Snapback clo...
Our best-selling Z.87+ Mass impacted rated / OSHA approved Lazer Face frame is back in stock in all colors now. Available in Black, Goldrush (shown) and Sunblast. Get yourself a set for just $45 h...
Introducing Traditional Camo Custom sunglasses
Whether you're crawling through the densely packed underbrush of the forest, moving stealthy across an icy tundra, or simply just hitting the concrete jungle these traditional camo custom sunglasse...
Pre-Order the 2nd batch of Lazer Face sunglasses now.
The Lazer Face is now 100% sold out. If you (like many) missed your chance to grab yourself a set, we have some good news - More are on the way to us now. Get in on the 2nd Lazer Face pre-order he...
The VISE is now available in the Hi-VIS customizer
Take your VISE to the next level in the Hi-VIS customizer; choose your frames, select your lenses, and then dig through a virtual treasure trove of arms to make your ultimate setup a reality. Made...
Our top 25 from S.N.O.R.E. Rage At The River 2015
Rage At The River is the final race in the Snore series, taking place in Laughlin, Nevada every December. This race draws in people from all over as it is the final proving grounds for those not on...