Your Vision. Your Style.  Heat Wave Visual® offers a wide range of Highly Visual™ products for those that demand more for their dollar.

Firmly rooted in dirt, speed, and performance Heat Wave Visual is an independent eyewear brand with visions of the future while pulling inspiration deep within golden-era heritage. Living and breathing the culture that the brand is immersed within is the core of our compass, and a lazer-like focus on building original products that have a purpose beyond an aesthetic keeps us in a groove entirely of our own.

So whether you find yourself on-site, or in the shop. Running the streets, the strip, or to the hills and back, Heat Wave has you covered in more ways than one.

Always authentic and always Highly Visual™

A little bit about the Heat Wave Visual® story: Heat Wave Visual®, founded by two individuals Justin Hertel, and Doug Karlson who sought to bring something more to the table in the eyewear market. Originally started as Party Shades Co. circa 2012 the brand sought to create an original, affordable and customizable sunglasses platform on a level never before offered.

At Heat Wave we share a passion for design and customization, whether it's wrenching on cars, bikes, websites, graphics, whipping up some art, snapping photos or even making videos, we're creators at heart, so it was only natural to create a brand of our own that we brought our interests with us. After a couple of years we decided to take the brand further into the spotlight of our direct interests, something we could push our true vision through - In March of 2014 Party Shades grew up and became Heat Wave Visual®

Over the past decade with no shortage of hard-work, Heat Wave has grown by sticking to our original virtues - creating original products, something that we ourselves are proud to wear day-in-and-out, and supporting those who share our passions and vision. To this day we have a completely hands on operation. From the design all the way to fulfillment, you are getting what makes Heat Wave what it is, straight from the source, and that right there is what makes the Highly Visual™ difference.

We'd love to hear from you. If you have any comments, feedback, hit us on the Heat Wave hotline

Heat Wave Visual®
8840 Forest St.
Gilroy, CA 95020
[email protected]