Introducing ChevroletⓇ in conjunction with IROC Motorsports - A capsule collection celebrating GM's Heartbeat of America era and the 3rd Generation Camaro, the IROC-Z.
The root of our inspirations have grown from the 80s and 90s (and it just so happens we are huge 3rd gen F-body fans) so when it came time for our first project with General Motors, we let our passion take the wheel.
We worked closely with both IROC motorsports, and GM, and dug into the archives to extract authentic logos and imagery from Chevrolet's Heartbeat of America era. This project celebrates that era, and the 3rd Generation IROC-Z Camaro, one of the most iconic American sports cars ever produced.
Each item features classic IROC-Z artwork, and heritage GM logos with matching packaging for an authentic, fully licensed collaboration by Heat Wave Visual.