HENDRICK MOTORSPORTS X HEAT WAVE

INTRODUCING OUR TRIBUTE TO TIM RICHMOND

The legendary collaboration between Heat Wave and Hendrick Motorsports continues, and this time, we’re honoring one of the most talented to ever do it: Tim Richmond. Alongside Folgers, we’re paying tribute to an original whose talent, personality, and legacy helped define an unforgettable era of racing.

The latest Hendrick Motorsports X Heat Wave collection

We went all out for Richmond, who was one of the most talented to ever do it. The shades sport his iconic #25 alongside bold Folgers branding, and we sealed each pair in a custom metal Folgers can inspired by the classic coffee cans, which might just be too nice to open.


To complete the collection, we brewed up a heritage-driven two-sided graphic by Lue Creates, printed on some of our favorite coffee-colored garments (Black Coffee and Coffee with Cream, NO SUGAR!). From heavyweight tees and hoodies to our very own Mountain Grown headwear, featuring an authentic recreation of the Folgers Racing Team patches with Hendrick Motorsports X Heat Wave embroidery, every piece is a nod to the history, craftsmanship, and character that made Richmond legendary.

HENDRICK MOTORSPORTS X HEAT WAVE VISUAL

We also worked with the 14-time Cup Champion team holding more than 300 wins at the premier level, Hendrick Motorsports, for another collaboration of legendary status featuring City Chevrolet. Hendrick Motorsports has solidified themselves as one of the most prolific teams in racing history and we at Heat Wave are honored to co-brand on select limited edition gear.