GM® GOODWRENCH
BY HEAT WAVE VISUAL
GM Goodwrench is an unmistakable American brand that changed the game for General Motors dealership service departments. It raised the bar in the dealership world for consumer vehicle service in all regards, and would become a house-hold name associated with quality.
GM's involvement in motorsports and eventual sponsorship of championship winning teams at the pinnacle of auto racing elevated the brand to a legendary status. Goodwrench would become cemented into history books, and ingrained within the DNA of motorsports forever.
The mere mention of the Goodwrench name instantly warms you over with golden era nostalgia.
In 2011 a marketing effort that sought to hone brand focus, GM changed the Goodwrench name out to "GM Certified Service" but to this day the mere mention of the Goodwrench name instantly warms you over with golden era nostalgia.This project celebrates that era, the GM brand, and the impact it has made on American automotive culture.
AN ICONIC BRAND WITH A LEGENDARY PRECENSE
Heat Wave Visual proudly presents a capsule collection with General MotorsⓇ to celebrate the impact that the GM Goodrench brand made on racing and American automotive culture.
GOLDEN ERA NOSTALGIA
We worked closely with GM and dug into the archives to extract authentic logos and imagery. We applied these iconic logos to our best-selling frames and brought it over to our strongest clothing silhouettes for a complete throwback capsule
collection for GM Goodwrench.
gm x heat wave visual
Each item features period correct artwork and heritage GM logos with matching packaging for an authentic fully licensed collaboration by Heat Wave Visual.
100% SATISFACTION GUARANTEED
We honor a 100% Satisfaction Guarantee - If you are unhappy with an item for any reason we will gladly accept unworn product in it's original packaging for full refund within 60 days from the date you received it - Returns are simple - Get pre-paid return labels and return from home - link to return and warranty in footer below.
