"TAG" a short film by Heat Wave Visual

We've been working hard on this project for quite some time, so we're proud to finally announce "TAG" a Highly Visual production by Heat Wave Visual, featuring the riding antics of Roger Regan an...

Heat Wave Visual Summer 2015 clothing

We're turning up the heat over here this summer with a whole new line of HIGHLY VISUAL clothing to keep you up to speed. American Machine tee Regulators Tee Regulators Tank Top ...

Big Mannie Run 2015

Rolled out with a funky bunch ( @straightup_sj ) to The Big Mannie Run on Saturday and had a blast sprinting from SJ all the way to Woodland. I attempted to tote my  camera and snap photos of the m...

Viktor Simco - No Leash Fridays.

No Leash Fridays with Viktor Simco and Jody Husky - Episode 1 from Snowboarder Magazine on Vimeo. HI-VIS Crew member from the Twin Cites makes living in the sub zero temps look coooooool. Here's...

Save 30% all week long

A great American 3-day weekend is upon us and that hot summer sun is set to burn for a whole 'nother month. Protect your rods,cones and other vital eye-ball mechanics with a fresh set of ...