OH MOIN....

Featured: Nest.com

Nest.com, owned by Google is the makers of AP/Remote controlled home thermostats, cameras, smoke detectors and more, so we were honored when they featured the VISE sunglasses in their Father's Day ...

All new Heat Wave Visual gear for summer

The Black Ops tee: Back to back world war champs, home of brave and land of the free. The best of the best, hands down. This tee features the Heat Wave logo is laid over a tonal American flag, in ...

They're BAAAA-AAAACK. The Lazer Face is back in-stock now.

Our best selling Z87+ Certified Lazer Face is back in stock now.   Summer's just about heat up and it's time to get Highly Visual™ We just restocked our top 4 selling colors in the Lazer Face sung...

And another Lazer Face: PIFF

A long standing classic Heat Wave lens color finally dumps the clutch and graces the full-field spectrum of the Lazer Face. The PIFF lens features a vibrant green to purple reflective REVO coating...

Featured: Harley Davidson

It's not every day your vehicle of choice gets featured by the manufacture who made it - A manufacture who is the cream of the crop when it comes to their class, and holds a 113 year legacy for ma...

The VISE - Now available in STEEL Gray

Adding to the line our popular VISE frame comes the STEEL GRAY version. If you're looking for a neutral color, in something other than black you can't go wrong with the Steel Gray. These feature ...