lenses

Introducing Lurk Light Lenses

Smooth, long lasting and never lets you down. Great for cloudy days and transitioning from outside to indoor areas. If you've ever wondered how Jack Nicholson wears his sunglasses court side and ...

Heat Wave Crocodile Series sunglasses available now

Crocodile Series Sunglasses by Heat Wave Visual: These HIGHLY VISUAL sunglasses feature our popular whiskey faded frames, hooked up with our unique tonal textured crocodile patterned arms tha...

We're proud to announce our collaboration with The Mint400

The 2015 Polaris RZR Mint 400 presented by General Tire is arguably the biggest, and toughest off-road race in America. Since it's creation in 1967 it has continually been THE off-road race to ...

Viktor Simco - No Leash Fridays.

No Leash Fridays with Viktor Simco and Jody Husky - Episode 1 from Snowboarder Magazine on Vimeo. HI-VIS Crew member from the Twin Cites makes living in the sub zero temps look coooooool. Here's...

Straight Up Bailey Sesh with the DOODS

Went out and did a little film rig testing the other day with the Straight UP DOODS and decided to put a little edit together. Well, here it is.

Highly Visual Heat: Introducing Hyper Space & Floral prints

Summer is here (TODAY!) It's time to get your kit in check so we've got 2 HIGHLY VISUAL arm drops for you on this glorious Friday...  Floral Full Prints: Add a touch of class to your setup with ou...