- All posts
- #sleepychampion
- Aliens
- Axial
- babes
- BG
- Bike Party
- BOOZECAST
- california
- CONTEST!
- CROOZIE
- Cruiser
- DAD
- damn dude that's weird
- drift
- ENCOURAGEMENT
- flabongo
- FOTOSHOPPED
- Gambler 500
- GET LOOSE
- Harley Wheelies
- Hi-VIS
- HOW TO
- huckfest
- iguanas
- Inspiration
- Instagram flexing
- Lazer Face
- lenses
- majestic internet treasures
- Matt Field
- MINT400
- MUUUUUUUUUSSSSSIIIC!!!!!
- nonsense
- off-road
- OH MOIN....
- paradise awaits
- PARTY SHADES Co.
- PIX
- Player Ass Tracks
- Product
- Regulator
- skits
- Snowboard
- Soon...
- str8up
- sunglasses
- SuperCat
- Terminator
- The CREW!
- TIMF
- turbo
- We been featured
- WTF
- Youtube
Rolled out with a funky bunch ( @straightup_sj ) to The Big Mannie Run on Saturday and had a blast sprinting from SJ all the way to Woodland. I attempted to tote my camera and snap photos of the m...
Introducing Heat Wave Visual Shade-Savers
What measures 52cm x 3cm, and uses 3mm neoprene? You guessed it. The all-new Heat Wave Visual Shade-Savers. Thes most robust shade saving device we've encountered yet. These neoprene straps slid...
Heat Wave Summer Refresh Instagram contest brought to you in part by VitaCoCo
️ It's official - Summer is here and that means it's time to get your eyewear game on point. We've partnered up with VitaCoco to give 5 of you a shot to win a free pair of custom Heat Wave Visua...
As much as we love the sun, being blinded by it sucks. Our summer hats are perfectly engineered to block the sun out of your eyes and go great with any of our sunglasses. 3 flavors to choose from, ...
Champion Cement Customs - available now.
Champion Cement Customs: These are our shout to the best era of footwear, basketball, and fighting people for fly-ass sneakers. Your choice of black frames paired with custom Black on Grey Cement a...
Introducing the Wood Grain series customs
Wood Grain Customs. Time for switching lanes, gripping grain - Causing pain in the turning lane. Put the hurt on the summer with these fresh out the forest wood Grain custom Heat Wave sunglasses. W...
