OH MOIN....

Ride The Lightning customs available now.

Ride the Lightning: Taking it back to Iroc-Z Camaros, bitching haircuts, killer Saturday morning cartoons and the best advice ever given from a heavy metal band: RIDE THE LIGHTNING. Our tribute to ...

Featured: Bausvault

The dudes at Bausvault got a hold of our shades and had a few nice things to say about them: There is always a common dilemma with sunglasses.  The ones that are awesome cost way too much money....

@str8up_rogerdood going viral - The good kind

Maybe you've already seen this video spread across the web and even onto your TV at home. Our dude, the dood AKA ROGER DOOD has had a little video go viral (the good kind) over the past few days ...

Supercat SMOKE GRAY available now

Adding a little tint to our clear frames never looked so good. Check out the Smoke Gray SuperCat sunglasses here.

Beards and Barbells X Heat Wave Visual

We recently teamed up with our long time friend Todd Wise with Beards and Barbells who is an inspiration when it comes to getting out there and making it happen. Todd shows us that no matter where ...

Heat Wave Visual Crimson Crocodile

Stepping out in Croc call me Dundee - All new red crocodile print arms on our classic frames, loaded with your choice of lenses. (REGULATORS SHOWN) These HIGHLY VISUAL sunglasses feature a tried an...