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Introducing the Steel Grey SuperCat sunglasses
We're starting 2015 off with a banger – giving you an all new Steel Grey colorway for our classic Supercat frame. Available now with a handful of HIGHLY VISUAL lenses that match perfectly, includin...
Straight Up Bailey Sesh with the DOODS
Went out and did a little film rig testing the other day with the Straight UP DOODS and decided to put a little edit together. Well, here it is.
Introducting Heatwave HIGHLY VISUAL Clothing and headwear
Now you can cover something other than your eyes with Heat Wave gear. Introducing our official line of clothing and head wear. Check out the images below to see more! The Heat Wave ICON logo tee...
Tortoise REGULATORS available now.
Our best-selling REGULATOR frame with its flat top design is now available in a top notch fully gloss tortoise so you can show some serious class. Check out the Tortoise Regulators here.
Holiday gift packs make their triumphant return this holiday season - each pack contains one set of sunglasses, with 3 pairs of arms to switch you style up with. 7 gift packs to choose from inclu...
Jason Voss' Halloween Gokart Extravaganza photo set.
Jason Voss has been holding what may just be the best Halloween party on the face of the planet for the past 2 years now. They are so wildly successful, he doesn't even need to show up anymore. I'm...
