Hi-VIS

Kick off summer with Heat Wave Visual - All new arms and customs.

Stars & Stripes customs: Back to back world war champs, and home of the free. The best of the best, hands down. Be proud, be American. Show your patriotism by rocking these Highly Visual shad...

Straight UP SJ X Breezy Lookbook VID

Breezy Excursion - 2014 Summer Collection from Matt Reyes on Vimeo. Our doods Roger Regan and Scott Horton recently went out and shot a dope lookbook vid for local street wear brand Breezy Excur...

Heatwave X Iguanas: The HI-VIS wrap-up

  We recently teamed up with our good friends at the DT SJ location for Iguanas (home of the burritozilla) to create an event, along with a custom pair of sunglasses that represented their brand, ...

Heatwave X Iguanas - FREE shades MAY 1st

We're super stoked to be doing a FREE collabo shade give-away with our bro's at Iguanas, and it's an absolute killer deal. Get yourself a FREE set of custom Iguanas sunglasses by Heat Wave Visual ...

Warming UP: Daytona arms and limited edition custom Faders

To warm up for spring we've released an our all new DAYTONA arm series, featuring a super fast lined gradient print. We hand paint the Faders ourselves with a combat proven firearm paint, and the a...

The Secret Body Building Trick the Gov't Doesn't want YOU to know!!!!!!!!!!

The Secret Body Building Trick the Gov't Doesn't want YOU to know!!!!!!!!!! Party Shades lifestyle resurrection now available! Don't sleep!! Operators are standing by online - Only one easy paymen...