OH MOIN....

Pre-Order the all new Regulator

The Regulator marks our 3rd and most anticipated frame yet. This in-house designed pair of sunglasses features a squared up shape, a substantially thick design, and sharp radius edges, which make ...

Fire in the Sky custom sunglasses and one of the most terrifying moves I've ever seen.

“Two possibilities exist: either we are alone in the Universe or we are not. Both are equally terrifying.” ― Arther C. Clarke   Fire in the Sky was one of those movies that confirmed why I am ter...

The Science behind gift giving - For MEN (or those shopping for a man) An analytical approach for blending perfect & Easy.

NEEDS MORE JIGAWATTS. To those with a logical sense the obvious may not need to be stated, but for those who screw this one up time-and-time again, the perfect gift is never easy, and the eas...

2013 TIMF wrap-up (the cellular version)

You best believe we were snapping till our phones went dead. These pics include a few candid shots from Sunday since we had the mishap with the cool cam.   Starting this mug out right - Straight C...

2013 Treasure Island Music Fest: Wrap up

The Treasure Island Music fest is a special event for us because it is the first event we ever did, and was also the first time we had our shades available to the public. The 2013 TIMF event marks ...

We've Been Featured: Complex Style - 50 Most Stylish Items Under $50

Super juiced to have been featured on Complex mag's list of 50 Most Stylish And Very Rare Items Under $50! With the P.Shades Vapor Cruisers making it to #4 on that list, you had best believe Compl...