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Fresh HWV arms to keep summer cooking
Introducing some fresh arms to keep the gas flowing and those flames burning. Now available separate and in the customizer now.
Summer 2018 Kick Off with 2 new frames - The Continental and The Avenue
The Heat Wave eyewear line expands June 5th as we proudly Introduce TWO entirely new frames - The Continental and the Avenue. The Continental: Specifically designed for those who believe that bigg...
We teamed up with our A1, Blake Wilkey and the rest of the Shreddy Lyfe boys to produce a long overdue custom set of sunglasses that mirror the image of his world famous baja-bug and brand. These s...
We are proud to officially announce we have teamed up with K&N to produce the ultimate in Highly Visual sunglasses. K&N is no stranger auto/motorsports world; A household name, and the c...
Ruling at the 2018 Mint400 Part 2
With all that is going on at the Mint400 you must remember that there is a race. We prepare for our booth, and others prepare their vehicles for one of if not the toughest race in America. A lot of...