OH MOIN....

Stars & Stripes: RESTOCKED

Our bestselling Stars & Stripes have been restocked! - Customs, along with arms only are all available now exclusively through the Heat Wave super store.BlackOps Stars & StripesTraditional ...

How to easily widen almost any pair of sunglasses

Sunglasses come in many shapes and sizes, as do heads. There is always a chance that what you are getting may look good on your face but may just fit a bit too narrow. I know we make our sunglasses...

More lens options than you can shake a stick at.

For the adventurous, the bold of heart and the savage of tooth, you know that a true professional needs to adapt to any situation to keep the juice flowing and the train on that steel track. That...

The Regulators are here.

Commence the summering - Our 3rd and most anticipated frame style dubbed the Regulator is here. Available in black with metal inlay logos starting at $35 a pair - Choose from 8 different lens optio...

Highly Visual Heat: Introducing Hyper Space & Floral prints

Summer is here (TODAY!) It's time to get your kit in check so we've got 2 HIGHLY VISUAL arm drops for you on this glorious Friday...  Floral Full Prints: Add a touch of class to your setup with ou...

Kick off summer with Heat Wave Visual - All new arms and customs.

Stars & Stripes customs: Back to back world war champs, and home of the free. The best of the best, hands down. Be proud, be American. Show your patriotism by rocking these Highly Visual shad...