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Granite Regulators & Cruisers available now.
Adding to our ever growing list of new stuff and colors we're proud to release the Cruiser and Regulator in our luxurious monochrome granite colorway. A rock solid pick for anyone looking for somet...
Heat Wave Visual Summer 2015 clothing
We're turning up the heat over here this summer with a whole new line of HIGHLY VISUAL clothing to keep you up to speed. American Machine tee Regulators Tee Regulators Tank Top ...
Introducing Hi-VIS Yellow lenses
Adding to our line of Tuff-Tec lenses comes the Hi-VIS yellow lens pack - This yellow tint increases contrast, in low light situations which in turn reduces fatigue on the eyes. This makes for a gr...
Rolled out with a funky bunch ( @straightup_sj ) to The Big Mannie Run on Saturday and had a blast sprinting from SJ all the way to Woodland. I attempted to tote my camera and snap photos of the m...
Champion Cement Customs - available now.
Champion Cement Customs: These are our shout to the best era of footwear, basketball, and fighting people for fly-ass sneakers. Your choice of black frames paired with custom Black on Grey Cement a...
Introducing the Wood Grain series customs
Wood Grain Customs. Time for switching lanes, gripping grain - Causing pain in the turning lane. Put the hurt on the summer with these fresh out the forest wood Grain custom Heat Wave sunglasses. W...
